• Credits: 20
• Code: HRMG70079

This module focuses on the major principles that underpin employment law, the defences which are available to employers and the remedies that claimants seek when they bring their cases to court. It examines the more common issues relating to employment law which arise in organisations with a view to preparing a defence or helping to settle claims ahead of a hearing. Integral to this is the legal system, the main sources of law and the evolution of contemporary employment regulation in the UK. As part of this module you will take part in a mock Employment Tribunal, based around a case of possible unfair dismissal.

• Credits: 20
• Code: MKTG73374

The AI in Digital Marketing module explores the transformative impact of Artificial Intelligence on modern marketing strategies, equipping students with the skills to integrate AI-driven tools into digital campaigns, branding, and content creation. Through a hands-on, project-based approach, students will experiment with AI-powered platforms to develop brand identities, build websites, and create personalised marketing strategies. The module covers key areas such as AI-generated content, predictive analytics, automation in customer engagement, and AI-driven SEO, providing both theoretical insights and practical applications. Students will critically assess the ethical implications of AI in marketing, including bias, transparency, and data privacy. By engaging with cutting-edge AI tools, they will develop innovative approaches to digital marketing, preparing them to leverage AI for competitive advantage in the evolving digital landscape.

• Credits: 20
• Code: MKTG70357

With a broad focus, this module is designed to allow you the scope to focus on the existing digital marketing framework and to explore new approaches to digital strategic planning. Additionally, you will consider the role of the digital consumer and how potential changes in consumer behaviour may impact an organisations approach to digital marketing planning.

• Credits: 20
• Code: ACCT70318

This module will start with an introduction to the subject which will cover corporate goals, shareholder wealth maximisation and the agency theory. Implicitly, we will discuss financing frictions that differentiate the functioning of perfect capital markets with imperfect capital markets. Three major decision areas: Investments: Where should a firm invest its (scarce) resources? – project analysis; – security analysis. Financing: How should the firm raise (additional) resources? – equity/debt/hybrids, – long/short term Dividends: What should the firm do with excess resources? – reinvest in business – distributed as dividends/return on capital Topics covered over the course of the module include sources of finance, cost of capital and capital structure, advanced investment appraisal techniques and applications, portfolio Theory and capital markets.

• Credits: 20
• Code: MKTG70358

In this hands-on module you will learn how to use digital marketing tools and techniques including the latest techniques for local/national/international SEO, driving sales from email marketing and paid online advertising. This includes using contemporary digital marketing tools such as SEMrush, Ubersuggest, Google Analytics, Search Console, Tag Manager and Data Studio. 

• Credits: 20
• Code: ACCT70319

This module commences with an introduction to the subject including concepts and a discussion of relevant applications. This leads onto an overview of a contemporary financial reporting and analysis framework in a global context (including the international accounting standard) and aspects of the international regulatory system. Students will also study income and asset value measurement systems and underlying systems of preparing consolidated financial statements (comprehensive income, Statement of financial position, changes in equity and cash flows). Contemporary issues such as sustainability and the need for environment and social reporting will enhance the students’ ability to relate their learning to the global context.

• Credits: 20
• Code: ACCT70320

This module provides you with a core foundational understanding of financial technology applications. The theory behind how these systems work will be applied to real examples, allowing you as an entrepreneur to create your own specialised applications. You will examine the nature of FinTech in the current industry context, exploring contemporary market developments and evaluating the challenges and opportunities presented.

• Credits: 20
• Code: MKTG70356

Global markets result in rapidly changing customer’s needs, driven by cultural norms and an accelerating pace of technological change. In this module you will address these challenges and how they impact on the digital marketing decisions facing marketers today.

• Credits: 20
• Code: HRMG70082

This module provides an overarching view of learning and development for those predominantly in general people practice. You will focus on the role of the learning function within organisations of all types and assess the impact of learning provision within organisations and how it is influenced by a variety of internal and external factors.

• Credits: 20
• Code: ACCT70321

This module commences with an introduction to control systems within an organisational context with reference to motivation, contingency planning and ethics. Organisation resources, strategy and financial investment are discussed and applied to a case study within an overarching project. The details of the project will be brought together using appropriate project management software. You will study a range of key performance indicators including that of quality and the associated quality assurance systems. Finally the role of the auditor and audit systems will be addressed and the relationship between the auditor and levels of senior management and internal auditors is explored.

• Credits: 20
• Code: BUSM70024

Economics for Managers will explore key economic concepts and how they can be utilised for the purpose of business decision making. The module will focus on the application of economic theory in business context, utilising a variety of innovative teaching methods and contemporary case studies.

• Credits: 20
• Code: MKTG70354

This module will focus on a visionary approach and embed innovation to help organisations deal with the challenges of a fast-moving marketplace. The module will focus on the marketing management of innovative new products within the context of small entrepreneurial firms and large established global companies where students will explore the challenges faced by marketers, entrepreneurs, and consultants in bringing an innovative product to the market as the pace of change continues to increase and the threat of disruption becomes the new normal. The module will also examine the drivers of market adoption and evaluate marketing strategies for successful launch of innovative new products and/or services. It will also provide students with an understanding of customer psychology and its impact on the adoption and diffusion of innovation. The module will help students to appreciate the potential of creative marketing ideas and thinking, demonstrating how these can lead to competitive advantage in the global business arena.

• Credits: 20
• Code: HRMG70083

This module focuses on promoting effective and ethical behaviours to champion better work and develop business acumen. You will understand theories and concepts that underpin this and which are essential for promoting inclusiveness and influencing others through fair and transparent behaviours. Through core skillsets such as perception, critical thinking, communication and teamwork, this module will promote understanding of how actions and inclusive behaviour impact on ethics and the organisation.

• Credits: 20
• Code: STRA70191

The necessity to effectively manage the development of new products and services is regarded by many as an organisation’s lifeblood. This module concentrates on the process, management techniques and tools that are used throughout a project’s life cycle to ensure effective and appropriate decision making.

• Credits: 20
• Code: HRMG70084

This module will identify how HRM practices around recruitment, selection and performance management can be developed to enable the organisation to be more strategic in its approach to managing its highest performing employees.

• Credits: 20
• Code: HRMG70087

The module focuses on the role of strategic reward in attracting, motivating and retaining people at work in order to direct the actions and behaviours of individuals, teams and the organisation towards the achievement of organisational goals. Different financial and non-financial benefits will be applicable depending on the organisational context, but these must always be fair and equitable. The module contains the elements required to design, introduce, manage and evaluate effective and fair reward strategies and how the associated policies and practices link and impact on other people’s practices.

• Credits: 20
• Code: OPSM70031

This module aims to take a strategic view of Supply Chain Management and its role in supporting and driving sustainability in achieving competitive advantage. You will be able to develop in-depth understanding and knowledge of the Supply Chain structures and processes within the context of sustainability, technological and digital innovation (such as the role of AI in managing quality, costs and delivery of complex supply chain structures. Critical areas such as optimising and managing effective distribution channels, developing the purchasing function to establish a competitive procurement strategy, managing supplier relationships and reverse supply chain management, risk management will be incorporated to assess implications of Corporate Social Responsibility (CSR) in global supply chain management.